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The Wrinkle Cream of Haircare
®
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BEST SELLER
The System
4.3
Rated 4.3 out of 5 stars
1,058
Reviews
Slows + Repigments Greys
The System
Clinically proven to combat greys and improve hair health
$85
Subscription
$100
One-time Purchase
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SAVE $70
The Full Arey
4.4
Rated 4.4 out of 5 stars
1,714
Reviews
The Full Arey
Science-backed essentials to nourish hair from scalp to strands
$288
One-time Purchase
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The Shower Duo
4.5
Rated 4.5 out of 5 stars
343
Reviews
Proactive Shampoo + Conditioner
The Shower Duo
Supercharged in-shower topicals to cleanse, balance and restore
$68
Subscription
$80
One-time Purchase
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Calm It Down Scalp Serum
4.6
Rated 4.6 out of 5 stars
18
Reviews
Post Hair-Dye Relief
Calm It Down Scalp Serum
Award-winning post-dye scalp serum to soothe and protect
$34
Subscription
$40
One-time Purchase
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SUPPLEMENT + SERUM
BEST SELLER
The System
4.3
Rated 4.3 out of 5 stars
1,058
Reviews
Slows + Repigments Greys
The System
Clinically proven to combat greys and improve hair health
$85
Subscription
$100
One-time Purchase
Shop Now
Not Today, Grey
4.3
Rated 4.3 out of 5 stars
537
Reviews
Foundation for Repigmentation
Not Today, Grey
Clinically-proven to repigment hair at the cellular level
$38.25
Subscription
$45
One-time Purchase
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To The Root Serum
4.3
Rated 4.3 out of 5 stars
303
Reviews
Grey Fighting Booster
To The Root Serum
Repigment greys and volumize from the outside-in
$46.75
Subscription
$55
One-time Purchase
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Calm It Down Scalp Serum
4.6
Rated 4.6 out of 5 stars
18
Reviews
Post Hair-Dye Relief
Calm It Down Scalp Serum
Award-winning post-dye scalp serum to soothe and protect
$34
Subscription
$40
One-time Purchase
Shop Now
SHAMPOO + CONDITIONERS
The Shower Duo
4.5
Rated 4.5 out of 5 stars
343
Reviews
Proactive Shampoo + Conditioner
The Shower Duo
Supercharged in-shower topicals to cleanse, balance and restore
$68
Subscription
$80
One-time Purchase
Shop Now
Wash Shampoo
4.4
Rated 4.4 out of 5 stars
123
Reviews
Grey Defying Shampoo
Wash Shampoo
Combat greys and deliver fuller, softer, shinier hair
$40.80
Subscription
$48
One-time Purchase
Shop Now
Smooth Conditioner
4.8
Rated 4.8 out of 5 stars
32
Reviews
Hydrate + Tame
Smooth Conditioner
Repair, smooth and strengthen strands
$27.20
Subscription
$32
One-time Purchase
Shop Now
Scrub Scalp Exfoliant
4.5
Rated 4.5 out of 5 stars
60
Reviews
Exfoliate + Detoxify
Scrub Scalp Exfoliant
Eliminate build-up and balance the scalp microbiome
$37.40
Subscription
$44
One-time Purchase
Shop Now
SETS+ BUNDLES
SAVE $18
The Essentials Kit
4.4
Rated 4.4 out of 5 stars
389
Reviews
The Essentials Kit
Designed to combat greys and revive hair from scalp to strand
$180
One-time Purchase
Shop Now
SAVE $14
The Care & Repair Set
Sale
4.5
Rated 4.5 out of 5 stars
385
Reviews
The Care & Repair Set
Fortify and restore for stronger, healthier hair
$108
One-time Purchase
Shop Now
SAVE $12
The Shower Set
4.5
Rated 4.5 out of 5 stars
414
Reviews
The Shower Set
Rejuvenate hair vitality and strength while protecting from UV rays
$104
One-time Purchase
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SAVE $12
The Cleanse & Extend Set
4.5
Rated 4.5 out of 5 stars
290
Reviews
The Cleanse & Extend Set
Cleanse, restore and extend time between washes
$104
One-time Purchase
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Shampoo & Conditioners
7 product(s)
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Best Selling
Price: Low to High
Price: High to Low
Newest Arrivals
The Shower Duo
4.5
Rated 4.5 out of 5 stars
343
Reviews
Proactive Shampoo + Conditioner
The Shower Duo
Supercharged in-shower topicals to cleanse, balance and restore
$68
Subscription
$80
One-time Purchase
Shop Now
Wash Shampoo
4.4
Rated 4.4 out of 5 stars
123
Reviews
Grey Defying Shampoo
Wash Shampoo
Combat greys and deliver fuller, softer, shinier hair
$40.80
Subscription
$48
One-time Purchase
Shop Now
Smooth Conditioner
4.8
Rated 4.8 out of 5 stars
32
Reviews
Hydrate + Tame
Smooth Conditioner
Repair, smooth and strengthen strands
$27.20
Subscription
$32
One-time Purchase
Shop Now
Scrub Scalp Exfoliant
4.5
Rated 4.5 out of 5 stars
60
Reviews
Exfoliate + Detoxify
Scrub Scalp Exfoliant
Eliminate build-up and balance the scalp microbiome
$37.40
Subscription
$44
One-time Purchase
Shop Now
Live In Mist Leave-In Conditioner
4.8
Rated 4.8 out of 5 stars
54
Reviews
UV + Color Protection
Live In Mist Leave-In Conditioner
$30.60
Subscription
$36
One-time Purchase
Shop Now
Mend Heat Protectant Leave-In
4.8
Rated 4.8 out of 5 stars
34
Reviews
Deep Hydration + Heat Protection
Mend Heat Protectant Leave-In
$34
Subscription
$40
One-time Purchase
Shop Now
Wait A Sec Dry Shampoo
4.5
Rated 4.5 out of 5 stars
100
Reviews
Refresh, No Residue
Wait A Sec Dry Shampoo
$30.60
Subscription
$36
One-time Purchase
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