‘Hair Longevity’ Products Go to Great Lengths To Keep Hair Healthy as You Age

"Rather than cover up or simply halt incoming greys, Arey promises to re-pigment wirey, sad, colorless newbies making their way onto your scalp using proprietary hair technology, which would change the grey game as we know it. 

If you're concerned about premature grays, this brand could be a game changer.

Are We Getting Closer To Reversing Grey Hair? Hair products containing proactive ingredients can help slow down and preserve the depigmentation process.

"Arey, a brand that specializes in slowing the growth of gray hair, exclusively launched at Credo in June. Its Not Today, Grey supplements have taken off with customers." 

A look into how brands, retailers and consumers are building out the aging-hair category.

2023 Power Brands: The Visionary Founders Changing The Face of Beauty

"If you find that you have pesky little gray hairs here and there, this serum is definitely worth trying. It helps to repigment your strands over time and has worked really well for me the past month or so!"

"Let the record show we have *zero* qualms about graying hair—but if your mama is in a serious relationship with her hair dye, she’ll love this serum specifically designed to promote hair volume and pigmentation while slowing signs of graying."

"With all the new research on longevity, it’s becoming more and more clear that the visible signs of aging we’ve all come to accept don’t necessarily have to be our reality. Slowing, and even maybe reversing, going gray? Sign us up!"

Containing silica and aluminum—two science-backed ingredients for oil absorption—along with a gorgeous, light fragrance by way of natural cedar and sage, [Arey's] dry shampoo won’t clog pores or cause build-up.

"Powered by science, the unique blend of peptides in Arey’s dry shampoo work to preserve your hair color while adding a touch of volume for a fresh look."