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HOW IT WORKS
CLINICALLY-VALIDATED ROUTINES
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THE SYSTEM
Clinically-proven to combat greys and improve hair health
THE SHOWER DUO
Supercharged in-shower topicals to cleanse, balance and restore
THE ESSENTIALS KIT
Designed to combat greys and revive hair from scalp to strand
THE FUNDAMENTAL
Works from within to delay grey and support thicker, fuller hair
NOT TODAY, GREY
Clinically-proven to repigment hair at the cellular level
THE AMPLIFIERS
Supercharged topicals with patented Mela-9® Complex to enhance results
TO THE ROOT®
Repigment greys and volumize from the outside-in
WASH
Combat greys and deliver fuller, softer, shinier hair
SCRUB
Eliminate build-up and balance the scalp microbiome
CALM IT DOWN®
Award-winning post-dye scalp serum to soothe and protect
THE DEFENDERS
Protect and repair from scalp to strands
SMOOTH
Repair, smooth and strengthen strands
MEND
Nourish and provide protection from heat styling
LIVE IN MIST®
Hydrate, detangle, and protect against UV damage
SHOP ALL
CLINICAL STUDIES
The proven solution for slowing grey hair growth
THE SCIENCE
Healthier hair starts at the root and at the cellular level
BLOG
Dive deeper with Trichologist tips, scalp care, and more
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The Wrinkle Cream of Haircare
®
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CLINICALLY-VALIDATED ROUTINES
Save up to 25%
THE FUNDAMENTAL
Works from within to delay grey and support thicker, fuller hair
THE AMPLIFIERS
Supercharged topicals with patented Mela-9® Complex to enhance results
THE DEFENDERS
Protect and repair from scalp to strands
SHOP ALL
All products
The System
4.3
Rated 4.3 out of 5 stars
1,087
Reviews
Slows + Repigments Greys
The System
THE SYSTEM
Clinically-proven to combat greys and improve hair health
$100
$85
Subscription
$100
One-time Purchase
Shop Now
The Shower Duo
4.5
Rated 4.5 out of 5 stars
369
Reviews
Proactive Shampoo + Conditioner
The Shower Duo
THE SHOWER DUO
Supercharged in-shower topicals to cleanse, balance and restore
$80
$68
Subscription
$80
One-time Purchase
Shop Now
The Essentials Kit
4.4
Rated 4.4 out of 5 stars
417
Reviews
The Essentials Kit
THE ESSENTIALS KIT
Designed to combat greys and revive hair from scalp to strand
$180
One-time Purchase
Shop Now
Not Today, Grey
4.3
Rated 4.3 out of 5 stars
552
Reviews
Foundation for Repigmentation
Not Today, Grey
NOT TODAY, GREY
Clinically-proven to repigment hair at the cellular level
$45
$38.25
Subscription
$45
One-time Purchase
Shop Now
To The Root Serum
4.3
Rated 4.3 out of 5 stars
309
Reviews
Grey Fighting Booster
To The Root Serum
TO THE ROOT®
Repigment greys and volumize from the outside-in
$55
$46.75
Subscription
$55
One-time Purchase
Shop Now
Wash Shampoo
4.4
Rated 4.4 out of 5 stars
126
Reviews
Grey Defying Shampoo
Wash Shampoo
WASH
Combat greys and deliver fuller, softer, shinier hair
$48
$40.80
Subscription
$48
One-time Purchase
Shop Now
Scrub Scalp Exfoliant
Sold out
4.5
Rated 4.5 out of 5 stars
62
Reviews
Exfoliate + Detoxify
Scrub Scalp Exfoliant
SCRUB
Eliminate build-up and balance the scalp microbiome
$44
$37.40
Subscription
$44
One-time Purchase
Shop Now
Calm It Down Scalp Serum
4.6
Rated 4.6 out of 5 stars
21
Reviews
Post Hair-Dye Relief
Calm It Down Scalp Serum
CALM IT DOWN®
Award-winning post-dye scalp serum to soothe and protect
$40
$34
Subscription
$40
One-time Purchase
Shop Now
Smooth Conditioner
4.8
Rated 4.8 out of 5 stars
32
Reviews
Hydrate + Tame
Smooth Conditioner
SMOOTH
Repair, smooth and strengthen strands
$32
$27.20
Subscription
$32
One-time Purchase
Shop Now
Mend Heat Protectant Leave-In
4.8
Rated 4.8 out of 5 stars
35
Reviews
Deep Hydration + Heat Protection
Mend Heat Protectant Leave-In
MEND
Nourish and provide protection from heat styling
$40
$34
Subscription
$40
One-time Purchase
Shop Now
Live In Mist Leave-In Conditioner
4.8
Rated 4.8 out of 5 stars
56
Reviews
UV + Color Protection
Live In Mist Leave-In Conditioner
LIVE IN MIST®
Hydrate, detangle, and protect against UV damage
$36
$30.60
Subscription
$36
One-time Purchase
Shop Now
The Scalp Brush
5.0
Rated 5.0 out of 5 stars
2
Reviews
The Scalp Brush
THE SCALP BRUSH
Stimulate blood circulation, detoxify, and release tension
$36
One-time Purchase
Shop Now
The Hair Wrap
4.6
Rated 4.6 out of 5 stars
27
Reviews
The Hair Wrap
THE HAIR WRAP
Accelerate drying time, tame frizz and reduce hair breakage
$30
One-time Purchase
Shop Now
The Comb
Sold out
4.6
Rated 4.6 out of 5 stars
71
Reviews
The Comb
THE COMB
Easily manage hair strands from roots to end
$22
One-time Purchase
Shop Now
The Hat
5.0
Rated 5.0 out of 5 stars
2
Reviews
The Hat
THE HAT
Protect your hair from UV rays, made for casual, everyday wear
$28
One-time Purchase
Shop Now
HOW IT WORKS
HOW IT WORKS
CLINICAL STUDIES
The proven solution for slowing grey hair growth
THE SCIENCE
Healthier hair starts at the root and at the cellular level
BLOG
Dive deeper with Trichologist tips, scalp care, and more
TAKE THE QUIZ
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The Amplifiers
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Clinically Validated Routines
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The Amplifiers
The Defenders
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Newest Arrivals
Wash Shampoo
4.4
Rated 4.4 out of 5 stars
126
Reviews
Grey Defying Shampoo
Wash Shampoo
$48
$40.80
Subscription
$48
One-time Purchase
Shop Now
Wait A Sec Dry Shampoo
4.5
Rated 4.5 out of 5 stars
101
Reviews
Refresh, No Residue
Wait A Sec Dry Shampoo
$36
$30.60
Subscription
$36
One-time Purchase
Shop Now
Scrub Scalp Exfoliant
Sold out
4.5
Rated 4.5 out of 5 stars
62
Reviews
Exfoliate + Detoxify
Scrub Scalp Exfoliant
$44
$37.40
Subscription
$44
One-time Purchase
Shop Now
To The Root Serum
4.3
Rated 4.3 out of 5 stars
309
Reviews
Grey Fighting Booster
To The Root Serum
$55
$46.75
Subscription
$55
One-time Purchase
Shop Now
Calm It Down Scalp Serum
4.6
Rated 4.6 out of 5 stars
21
Reviews
Post Hair-Dye Relief
Calm It Down Scalp Serum
$40
$34
Subscription
$40
One-time Purchase
Shop Now
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