Skip to content
Free shipping on subscriptions & orders $100+ (US only)
SHOP ALL
SUPPLEMENT + SERUM
SHAMPOO + CONDITIONERS
SETS+ BUNDLES
Learn
Learn
How It Works
Our Story
FAQ
Studies
Press
Professional Program
Subscribe
Blog
Studies
Blog
FAQs
Account
Contact Us
SHOP ALL PRODUCTS
TAKE THE QUIZ
Free Shipping for Subscribers
Subscribe & Save up to 25%
Log in
Country/region
Canada (USD $)
United States (USD $)
Update country/region
The Wrinkle Cream of Haircare
®
SHOP
SHOP ALL
BEST SELLER
The System
4.3
Rated 4.3 out of 5 stars
1,036
Reviews
Slows + Repigments Greys
The System
Clinically proven to combat greys and improve hair health
$85
Subscription
$100
One-time Purchase
Shop Now
SAVE $70
The Full Arey
4.4
Rated 4.4 out of 5 stars
1,673
Reviews
The Full Arey
Science-backed essentials to nourish hair from scalp to strands
$288
One-time Purchase
Shop Now
The Shower Duo
4.5
Rated 4.5 out of 5 stars
331
Reviews
Proactive Shampoo + Conditioner
The Shower Duo
Supercharged in-shower topicals to cleanse, balance and restore
$68
Subscription
$80
One-time Purchase
Shop Now
Calm It Down Scalp Serum
4.6
Rated 4.6 out of 5 stars
18
Reviews
Post Hair-Dye Relief
Calm It Down Scalp Serum
Award-winning post-dye scalp serum to soothe and protect
$34
Subscription
$40
One-time Purchase
Shop Now
SUPPLEMENT + SERUM
BEST SELLER
The System
4.3
Rated 4.3 out of 5 stars
1,036
Reviews
Slows + Repigments Greys
The System
Clinically proven to combat greys and improve hair health
$85
Subscription
$100
One-time Purchase
Shop Now
Not Today, Grey
4.3
Rated 4.3 out of 5 stars
528
Reviews
Foundation for Repigmentation
Not Today, Grey
Clinically-proven to repigment hair at the cellular level.
$38.25
Subscription
$45
One-time Purchase
Shop Now
To The Root Serum
4.3
Rated 4.3 out of 5 stars
295
Reviews
Grey Fighting Booster
To The Root Serum
Repigment greys and volumize from the outside-in.
$46.75
Subscription
$55
One-time Purchase
Shop Now
Calm It Down Scalp Serum
4.6
Rated 4.6 out of 5 stars
18
Reviews
Post Hair-Dye Relief
Calm It Down Scalp Serum
Award-winning post-dye scalp serum to soothe and protect
$34
Subscription
$40
One-time Purchase
Shop Now
SHAMPOO + CONDITIONERS
The Shower Duo
4.5
Rated 4.5 out of 5 stars
331
Reviews
Proactive Shampoo + Conditioner
The Shower Duo
Supercharged in-shower topicals to cleanse, balance and restore
$68
Subscription
$80
One-time Purchase
Shop Now
Wash Shampoo
4.4
Rated 4.4 out of 5 stars
120
Reviews
Grey Defying Shampoo
Wash Shampoo
Combat greys and deliver fuller, softer, shinier hair.
$40.80
Subscription
$48
One-time Purchase
Shop Now
Smooth Conditioner
4.8
Rated 4.8 out of 5 stars
32
Reviews
Hydrate + Tame
Smooth Conditioner
Repair, smooth and strengthen strands.
$27.20
Subscription
$32
One-time Purchase
Shop Now
Scrub Scalp Exfoliant
4.6
Rated 4.6 out of 5 stars
59
Reviews
Exfoliate + Detoxify
Scrub Scalp Exfoliant
Eliminate build-up and balance the scalp microbiome.
$37.40
Subscription
$44
One-time Purchase
Shop Now
SETS+ BUNDLES
SAVE $18
The Essentials Kit
4.4
Rated 4.4 out of 5 stars
376
Reviews
The Essentials Kit
Designed to combat greys and revive hair from scalp to strand.
$180
One-time Purchase
Shop Now
SAVE $14
The Care & Repair Set
Sale
4.6
Rated 4.6 out of 5 stars
373
Reviews
The Care & Repair Set
Fortify and restore for stronger, healthier hair.
$108
One-time Purchase
Shop Now
SAVE $12
The Shower Set
4.5
Rated 4.5 out of 5 stars
400
Reviews
The Shower Set
Rejuvenate hair vitality and strength while protecting from UV rays.
$104
One-time Purchase
Shop Now
SAVE $12
The Cleanse & Extend Set
4.5
Rated 4.5 out of 5 stars
278
Reviews
The Cleanse & Extend Set
Cleanse, restore and extend time between washes.
$104
One-time Purchase
Shop Now
Sets + Bundles
LEARN
How It Works
Our Story
Studies
Professional Program
Subscribe & Save
Our Story
Our Story
Studies
Professional Program
Subscribe & Save
FAQ
Our Story
Studies
Professional Program
Subscribe & Save
Studies
Our Story
Studies
Professional Program
Subscribe & Save
Press
Our Story
Studies
Professional Program
Subscribe & Save
Professional Program
Our Story
Studies
Professional Program
Subscribe & Save
Subscribe & Save
Our Story
Studies
Professional Program
Subscribe & Save
BLOG
Our Story
Studies
Professional Program
Subscribe & Save
LIVE
TAKE THE QUIZ
Search
Log in
Cart
Item added to your cart
Check out
Continue shopping
A Proactive Approach Toward Addressing Aging Hair
Take Our 30-Sec Quiz Now
Shampoo & Conditioners
7 product(s)
Shop All
Supplement + Serums
Shampoo & Conditioners
Sets & Bundles
Accessories & Collabs
Featured
Best Selling
Price: Low to High
Price: High to Low
Newest Arrivals
The Shower Duo
4.5
Rated 4.5 out of 5 stars
331
Reviews
Proactive Shampoo + Conditioner
The Shower Duo
Supercharged in-shower topicals to cleanse, balance and restore
$68
Subscription
$80
One-time Purchase
Shop Now
Wash Shampoo
4.4
Rated 4.4 out of 5 stars
120
Reviews
Grey Defying Shampoo
Wash Shampoo
Combat greys and deliver fuller, softer, shinier hair.
$40.80
Subscription
$48
One-time Purchase
Shop Now
Smooth Conditioner
4.8
Rated 4.8 out of 5 stars
32
Reviews
Hydrate + Tame
Smooth Conditioner
Repair, smooth and strengthen strands.
$27.20
Subscription
$32
One-time Purchase
Shop Now
Scrub Scalp Exfoliant
4.6
Rated 4.6 out of 5 stars
59
Reviews
Exfoliate + Detoxify
Scrub Scalp Exfoliant
Eliminate build-up and balance the scalp microbiome.
$37.40
Subscription
$44
One-time Purchase
Shop Now
Live In Mist Leave-In Conditioner
4.8
Rated 4.8 out of 5 stars
53
Reviews
UV + Color Protection
Live In Mist Leave-In Conditioner
$30.60
Subscription
$36
One-time Purchase
Shop Now
Mend Heat Protectant Leave-In
4.8
Rated 4.8 out of 5 stars
34
Reviews
Deep Hydration + Heat Protection
Mend Heat Protectant Leave-In
$34
Subscription
$40
One-time Purchase
Shop Now
Wait A Sec Dry Shampoo
4.5
Rated 4.5 out of 5 stars
98
Reviews
Refresh, No Residue
Wait A Sec Dry Shampoo
$30.60
Subscription
$36
One-time Purchase
Shop Now
Choosing a selection results in a full page refresh.
