• delay the grey

    Replenish your body with the vitamins, minerals and anti-oxidants that create an optimal environment for preserving natural hair color.



delay the grey

Replenish your body with the vitamins, minerals and anti-oxidants that create an optimal environment for preserving natural hair color.


bottle of not today, grey

Grey hair hasn't gotten a major makeover since hair dye was invented in 1907

We use wrinkle cream to prevent fine lines and wrinkles.
We use SPF to ward off age spots.
We exercise regularly to keep in shape.
Why is the only option for greying hair to cover it up with chemicals?

When I started to see my first grey hairs, I felt helpless. I wanted to be proactive and prevent more greys from popping up, but nothing safe & clean existed, so I set out to create a solution. I researched science-backed vitamins, minerals and antioxidants in Western cultures, as well as Eastern medicine practices and ingredients; and put together a daily regimen that included more pills than I'd like to admit. I started seeing my grey hair growth slow down, and also noticed my hair was thicker, fuller, glossier, and generally more youthful. I decided to combine that complex regimen to create Not Today, Grey- offering an affordable, easy way for others to gain control over their aging hair.

There ‘s nothing wrong with grey hair...in fact, it’s quite beautiful; but I personally wanted to kick that can down the road as long as I could. 


Featured Press

New York Times: The T List
Well + Good
Into The Gloss

Initial Qualitative Study Results After Just 3 Months of Use

felt their hair was more vibrant and healthier
saw less grey hair growth
said their hair felt thicker and fuller
experienced smoother hair

How Does It Work?


Vitamins B6 and B9 optimize body function, setting a foundation for Arey’s other ingredients to take effect.


Vitamin B5 promotes cell turnover and Selenium builds a defense against free radicals.


Vitamin B12 and the Chinese herb Fo Ti fuel Melanin production, while Iron supports the production of red blood cells. 


Paba, Vitamin D & Copper help to protect hair from premature grey, while Vitamin B7 improves the protein structure of hair. 

Will I Get it From My Mama?


Developed by Hair Stylists + Chemical Engineers, Reviewed By Medical Professionals

A precise formulation devoid of unnecessary, unscientific or un-researched ingredients.

divider line Helps to accelerate cell turnover to support healthy hair
divider line Supports melanocytes, which are necessary for hair pigment
divider line Used to synthesize folic acid, which is an essential nutrient that supports skin and hair health
divider line Supports metabolism and absorption of essential nutrients and helps maintain melanin levels necessary to produce hair color
divider line Regulates the amount of calcium and phosphate in the body and has anti-inflammatory properties that can protect hair
divider line An herb used to nourish the blood, liver and kidneys, which can help protect hair and scalp from oxidative stress by potentiating hair follicle pigmentation
divider line Supports healthy hair by improving the protective protein structure
divider line Helps protect the body and hair from damage caused by oxidative stress
divider line Necessary for the production of red blood cells and for the synthesis of DNA and also helps with tissue growth and cell function
divider line An essential nutrient that, together with iron, enables the body to form red blood cells and also protects hair from oxidative stress
divider line Essential for production of hemoglobin for red blood cells. Low levels of iron can put you at risk for premature greying
divider line Essential to many of the body's basic functions including circulating blood and releasing hormones and may protect hair from early greying
divider line A good source of hair nourishing vitamins, minerals and antioxidants to counteract or neutralize the effect of free radicals that damage cells

vegan + gluten free

drug free

certified good manufacturing practices

made in a FDA registered facility

made in a NSF certified facility

Statements regarding dietary supplements have not been evaluated by the FDA.
This product is not intended to diagnose, treat, cure or prevent any disease.