The Wrinkle Cream of Haircare

A proactive and science-driven system
for slowing and even re-pigmenting grey hair.

SHOP NOW

AS SEEN IN

VIEW ALL

The first functional beauty brand to target grey hair with a proactive, science-driven approach. Think of it as a wrinkle cream for your hair.

SHOP NOW
two pill bottles and one serum bottle

How Does it Work?

There are two main factors that cause grey hair: the decrease in melanogenesis and the increase in oxidative stress in the hair bulb. Our unique system tackles both, from the inside-out and the outside-in.

✔ Dermatologist + Dietitian Recommended
✔ Safe + Effective
✔ Less Grey Hair Growth + Possible Re-Pigmentation
✔ Thicker, Fuller Hair

LEARN MORE
  • “I can’t believe it. Second bottle a...

    “I can’t believe it. Second bottle and I’m seeing results. ...I’m recommending it to everyone I know!”

    - Sandra

    2 months of Not Today, Grey

  • “I have no new grey hair and my hair...

    “I have no new grey hair and my hair looks and feels so much thicker. My daughter even asked if I used hair dye to make it darker!”

    - Mark F.

    1 Year of Not Today, Grey
    6 Months of To The Root

  • "My hair is so much healthier and st...

    "My hair is so much healthier and stronger. I also noticed that my grey hair has been coming in a lot less frequently than it was before. I’m loving the results!!"

    - Amanda G.

    8 Months of Not Today, Grey

  • “My hair is noticeably better.”

    “My hair is noticeably better.”

    - Dick H.

    3 Months of Not Today, Grey

  • “My hair is noticeably healthier, th...

    “My hair is noticeably healthier, thicker, smoother and I have no new grey hair growth.”

    – Jonathan A.

    4 months of Not Today, Grey

  • “I'm blown away by how good my hair ...

    “I'm blown away by how good my hair looks and feels.”

    - Deb G.

    2 Months of Not Today, Grey

  • “WOW. Like truly, wow. The color is ...

    “WOW. Like truly, wow. The color is so much more vibrant (even accounting for differences in light in the room I took the photos), and there is visibly less white. My hair has been way healthier: growing more quickly than it has in years. I have fewer split ends, and people often ask if I’m dying it because the red is quite vibrant.”

    – Lily D.
    1 Year Not Today, Grey

1 of 7
  • Western Science Meets Eastern Medicine

    Western Science Meets Eastern Medicine

    We combine the latest research and science on aging hair from the West as well as looking to long-used ingredients from the East.

  • Proactivity & Prevention

    Proactivity & Prevention

    Our focus is on starting early, to set up the body and scalp to slow and even reverse the greying process by stimulating and protecting the melanin in the hair follicles before it’s too late.


  • Treating the Problem Inside and Out

    Treating the Problem Inside and Out

    Our innovative system combines a daily supplement with a topical serum that together result in healthier, thicker, fuller hair as well as the slowing and even repigmenting of grey.

Scientists have identified that genetics only account for approximately 3o% of grey hair.

Vitamin deficincies due to diet and lifestyle choices, and even the chemicals in dyes we use to cover up our grey hair can be contributors.

LEARN MORE