“The next it-trend in haircare is reversing and preventing grey hair”


  • clean ingredients icon

    clean ingredients

  • vegan icon


  • gluten free icon

    gluten free

  • cruelty free icon

    cruelty free

  • fragrance free icon

    synthetic fragrance free

  • dermatologist + dietitian icon

    dermatologist + dietitian recommended


  • 94%

    experienced improvement in hair overall

  • 80%

    reported hair looked healthier

  • 77%

    saw a reduction in new grey hairs

  • 71%

    reported thicker hair, a reduction in shedding, and improved hair growth


Our patent-pending Mela-9™ Complex features a blend of antioxidants, extracts and a clinically efficacious peptide that promote:

  • Thicker, Fuller, Healthier Hair
  • Less Grey Hair Growth
  • Possible Repigmentation


What They're Saying

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You're at the perfect time to start your Arey journey! It's easier to delay grey and preserve pigment than it is to repigment. That's why we recommend using Arey Products early in your grey hair journey. The best place to start is with The System, which includes our supplement, Not Today, Grey and scalp serum, To The Root. Our grey hair solutions work best if you have less than 30% grey hair. Tap here for our guide to your percentage of grey hair. Your hair health is important to us — that's why we offer 25% off auto-replenish orders to help keep you on track with your hair health goals. Because we see that science + consistency = results.

No! Scientists have identified only 1 gene that contributes to why we go grey (the IRF4 gene), and it only accounts for around 30%. The rest is due to nutrient deficiencies, oxidative stresses, everyday stress and other lifestyle factors as well as aging. So what does that mean? Replenishing the body with what it needs to produce hair pigment while balancing free radicals that build up due to oxidative stressors can help to slow, reduce and repigment grey. We recommend starting with The System for best results.

You should notice a healthier scalp within 1-2 months. Fuller, healthier hair starts to appear in months 2-3 followed by less grey hair growth in months 3-4. Repigmentation becomes noticeable around 4-6 months of consistent use. Results may vary.

Arey haircare products deliver clinically effective ingredients where you need them the most: your roots. Hair growth begins in your hair follicles, below your scalp, where your strands are already about ½ an inch long. It takes about a month to grow ½ an inch of hair, so it typically takes at least 2 months to see the results on your visible hair strands.

Your hair health is important to us — that’s why we offer 25% off auto-replenish orders to help keep you on track with your hair health goals. Because we believe that science + consistency = results.

Yes! We recommend it. All of our products are color-safe for highlighted and dyed hair. Arey haircare products can actively help counteract some of the damage caused by hair color. And, our hair health-boosting ingredients work on all hair types to nourish your tresses from the inside out. The result is typically thicker, fuller, softer, shinier and glossier hair.

If you're using dye to cover your grey hair but have <30% grey, The System can help to slow and delay the growth of new grey hair, and potentially repigment some of your greys. If you use dye and are >30% grey, we recommend using The Shower Duo to help deliver fuller, softer and smoother tresses and help preserve the pigment you do still have. We also recommend using Calm It Down™ to help relieve scalp irritation post hair dye.

Arey grey hair solutions work best for repigmentation in the early stages of grey hair. If you're more than 30% grey or have white hair, our products can help improve the texture, smoothness, and elasticity of your grey hair, but you'll be less likely to see repigmentation. There's an important difference between white and grey hair: grey hair is in the process of depigmenting and can still be preserved or repigmented if there is still melanin left in the hair bulb.

Check out our "How It Works" page to learn more.

We formulated our products along with a team of medical and scientific advisors to use only the most efficient and effective scientifically proven ingredients that work on all hair types. We recommend using The System for best results. Our supplement Not Today, Grey includes vitamins, minerals and antioxidants that have been shown to support hair health as well as aid in supporting the health of melanocytes necessary for hair pigmentation. Our topical serum To The Root combines antioxidants and extracts with a clinically effective peptide that is proven to slow and repigment hair in the early stages of grey. What’s especially unique about To The Root compared to our competitors is that we’ve formulated it without scent or oil — this means it dries without residue and won’t leave the hair feeling greasy after application. We also added panthenol, which gives hair an immediate volume boost. We’ve found that brands offering similar products include ingredients that can leave hair feeling greasy, are unnecessary, or have not been proven to be effective.

Not Today, Grey’s formula is well within the tolerable upper intake level for each ingredient and was designed to work in conjunction with most multivitamins, but we always recommend you consult with your healthcare provider to confirm that the combination will remain within the tolerable limits for your body.

To The Root is a clean, lightweight, fragrance-free, oil-free serum that won’t leave any greasy residue. You can use it on wet or dry hair and it even adds immediate volume.

Our Satisfaction Guarantee applies to Not Today, Grey and all products that contain The Mela-9™ Complex; our patent-pending formulation of antioxidants, extracts and a clinically efficacious peptide for slowing and repigmenting grey hair. Check out more about our Satisfaction Guarantee here.