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Shop All Clinically Validated Routines The Fundamental The Amplifiers The Defenders Bundles + Accessories

Clinically Validated Routines

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The System

4.3
Rated 4.3 out of 5 stars
1,087 Reviews

Slows + Repigments Greys

The System

$100 $85 Subscription
$100 One-time Purchase

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The Shower Duo

4.5
Rated 4.5 out of 5 stars
369 Reviews

Proactive Shampoo + Conditioner

The Shower Duo

$80 $68 Subscription
$80 One-time Purchase

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SAVE $18
The Essentials Kit

4.4
Rated 4.4 out of 5 stars
417 Reviews

The Essentials Kit

$180 One-time Purchase

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The Fundamental

Works from within to delay grey and support thicker, fuller hair

Not Today, Grey

4.3
Rated 4.3 out of 5 stars
552 Reviews

Foundation for Repigmentation

Not Today, Grey

$45 $38.25 Subscription
$45 One-time Purchase

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Transform Your Hair with Proven Results
Our daily supplement delivers vitamins, minerals, and antioxidants to help slow the growth of grey hair and support repigmentation - while promoting thicker, fuller, healthier hair.

The Amplifiers

Supercharged topicals with patented Mela-9® Complex to enhance results

The Defenders

Protect and repair from scalp to strands

Bundles + Accessories

Add function and flair with our curated accessories.