Over 200,000 People Choose Arey

Arey prolongs the life cycle of each strand, delaying the aging process over time.

The System

  • Slows grey hair growth and helps re-pigment hair in the early stages of greying
  • Stimulates healthier, thicker, fuller, more youthful hair
  • Free of oil and scent, vegan, cruelty-free, gluten-free
  • Clean ingredients, dermatologist tested & hypoallergenic

TO THE ROOT® SERUM

Our proactive and clean topical serum is formulated to reduce the signs of aging hair while promoting healthier, more voluminous hair. To The Root™ utilizes our patent-pending, science-backed combination of antioxidants and a clinically-efficacious peptide to slow and re-pigment grey hair while also delivering thicker, fuller, healthier hair- with the added benefit of panthenol for increased volume.

NOT TODAY, GREY

Our daily supplement delivers vitamins, minerals and antioxidants to assure the optimal environment to slow and even re-pigment grey hair while also helping grow thicker, fuller hair.

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How it Works

Not Today, Grey

  • Absorb

    Vitamins B6 and B9 optimize body function, setting a foundation for Arey's other ingredients to take effect.
  • Create

    Vitamin B5 promotes cell turnover and Selenium builds a defense against free radicals.
  • Energize

    Vitamin B12 and the Chinese herb Fo Ti fuel Melanin production, while Iron supports the production of red blood cells.
  • Protect

    Paba, Vitamin D & Copper help to protect hair from premature grey, while Vitamin B7 improves the protein structure of hair.

TO THE ROOT® SERUM

  • Stimulate

    A clinically efficacious peptide helps with repigmentation by stimulating the MC1-R (melanocortin 1 receptor).
  • Safeguard

    Antioxidants including Fo-Ti and sesame seed help reduce oxidative stress in the hair bulb.
  • Nourish

    Extracts from wasabi, ginseng, soybeans and hops provide nourishment to the roots and promote cell turnover to create healthier hair.
  • Volumize

    Pantothenic acid (B5), provides anti-inflammatory properties and is involved in activating the proliferation of cells in the skin barrier and also helps bind water to the skin, adding shine.

Thousands are taking control of how they grey

Proven in a Gold Standard Clinical Study with To The Root®

*Based on a 6-month, randomized, double-blind, placebo-controlled, study of the effects of The System on the appearance of grey hair on 173 subjects, ages 28–65, all less than 25% grey. Results determined by blinded clinical counting.

Real People. Real Results.

Image of Co Founders Allison Conrad and Jason Small

About Arey

Jay Small is a renowned Trichologist and hair stylist with over 20 years of experience. He and his partner and client, Allison Conrad, teamed up with a dietician and internal medicine doctor to create the most effective, comprehensive, and science-backed solution for delaying the grey.

4.3
Rated 4.3 out of 5 stars
Based on 1,181 reviews
1,181 reviews
  • Melissa P.
    Verified Buyer
    Percentage Grey 10%-20%
    Yesterday
    Percentage Grey 10%-20%
    Reviewing
    Not Today, Grey 3-Month Supply
    Rated 5 out of 5 stars
    Not Today, Grey

    My greys have not re-pigmented, but the growth appears to be slightly slower. I also use the "To the Root" serum, which I use daily.

    Arey
    4 hours ago

    Thank you for your review, Melissa! We're thrilled to hear that you're experiencing slower grey growth with Not Today, Grey and that you're also incorporating To the Root serum into your daily routine. While re-pigmentation results can vary from person to person, the slower growth you're noticing is a fantastic sign that the product is working for you! There is a difference between white and grey hair; if the hair has turned white it has likely lost all pigment and cannot be repigmented whereas a grey hair is in the process of losing pigment. Our products work to preserve the pigment you have in your strands as long as possible! We appreciate you being a valued member of our community and look forward to continuing to provide you with exceptional haircare solutions tailored to your needs.

  • Sarah A.
    Verified Buyer
    Age Range 25-34
    Percentage Grey 10%-20%
    What improvements have you noticed? (Optional) Improved texture, volume, shine, Healthier scalp
    How consistent are you with your usage? A few times a week
    How long have you been using the product? <1 month
    Yesterday
    Age Range 25-34
    Percentage Grey 10%-20%
    What improvements have you noticed? (Optional) Improved texture, volume, shine, Healthier scalp
    How consistent are you with your usage? A few times a week
    How long have you been using the product? <1 month
    Reviewing
    To The Root Serum
    Rated 5 out of 5 stars
    First thoughts

    I have only been using the serum for approximately 1 month, but I have already seen a decrease in hair shedding! I also appreciate how I can apply the serum between hair washes without my hair looking incredibly oily!

    Arey
    4 hours ago

    Thank you for your wonderful review, Sarah! We're thrilled to hear that you're already seeing a decrease in hair shedding after just one month with To The Root Serum. It's fantastic that you're also loving how To The Root doesn't leave your hair looking oily between washes. We appreciate you being a valued member of our community and look forward to you sticking with it to see continued results!

  • Colton S.
    Verified Buyer
    Age Range 25 - 34
    Percentage Grey 0%-10%
    What improvements have you noticed? (Optional) Healthier scalp, Feeling more confident, Less new grey hair
    How long have you been using the product? 2-3 months
    3 days ago
    Age Range 25 - 34
    Percentage Grey 0%-10%
    What improvements have you noticed? (Optional) Healthier scalp, Feeling more confident, Less new grey hair
    How long have you been using the product? 2-3 months
    Reviewing
    Not Today, Grey
    Rated 5 out of 5 stars
    Good product

    Seems to be working well. Starting to see improvement

    Arey
    2 days ago

    Thank you for your wonderful review, Colton! We're thrilled to hear that Not Today, Grey is working well for you and that you're starting to see improvement; that's exactly the kind of positive results we love hearing about! We appreciate you being a valued member of our community and look forward to continuing to provide you with exceptional haircare solutions tailored to your needs.

  • Ada C.
    Verified Buyer
    Age Range 35-46
    Percentage Grey 0%-10%
    What improvements have you noticed? (Optional) Improved texture, volume, shine, Healthier scalp, Visible repigmentation, Less new grey hair, Feeling more confident
    How consistent are you with your usage? Daily
    How long have you been using the product? 6-11 months
    4 days ago
    Age Range 35-46
    Percentage Grey 0%-10%
    What improvements have you noticed? (Optional) Improved texture, volume, shine, Healthier scalp, Visible repigmentation, Less new grey hair, Feeling more confident
    How consistent are you with your usage? Daily
    How long have you been using the product? 6-11 months
    Reviewing
    To The Root Serum
    Rated 5 out of 5 stars
    At 9 months

    I just bought my 3 month supply to get to 1 year of use. This serum along with the shampoo duo has transformed the texture and growth of my hair. The grays are less noticeable and my black strands have darkened to a more vibrant black. Hair density is returning. Be patient to see results and be consistent! I love this product.

    Arey
    2 days ago

    Thank you for your wonderful review, Ada! We're absolutely thrilled to hear that after 9 months of consistent use, To The Root Serum along with The Shower Duo has transformed your hair's texture and growth - that's exactly the kind of comprehensive results we love hearing about! It's fantastic that you're seeing less noticeable grays, more vibrant black strands, and returning hair density. Your advice about patience and consistency is spot-on and so valuable for other customers. We're honored that you love the product enough to commit to a full year of use, and we appreciate you being such a dedicated member of our community. We look forward to continuing to provide you with exceptional haircare solutions tailored to your needs.

  • Terry d.
    Verified Buyer
    5 days ago
    Reviewing
    To The Root Serum One-Month Supply
    Rated 5 out of 5 stars
    Love this serum!

    I have been using the serum for over a year. I like the easier to use spray nozzle. I feel like...the serum helps my hair strength and possibly keeps me from more gray hairs!

    Arey
    4 days ago

    Thank you for your wonderful review, Terry! We're absolutely thrilled to hear that you've been loving To The Root Serum for over a year and that you're noticing improvements in your hair strength and fewer grey hairs, that's exactly the kind of long-term results we love hearing about! We're also so glad you're enjoying the convenience of the spray nozzle. Your loyalty as a long-time customer means the world to us, and we appreciate you being such a valued member of our community. We look forward to continuing to provide you with exceptional haircare solutions tailored to your needs.