Wash shampoo is chef's kiss for anyone dealing with aging hair.
This Gray-Reducing, Anti-Aging Supplement Is Like a ‘Wrinkle Cream For Your Hair’
Shower Duo is an excellent alternative to expensive color treatments.
Arey's New Science-Backed Serum May Help Reduce (And Prevent) Gray Hair
The next ‘it’ trend in hair care is reversing and preventing gray hair

Proven Results

BEFORE
AFTER

"I didn’t expect something so dramatic before three months!"

- Christie L.
3 Months The System
1 Month Wash Shampoo

BEFORE
AFTER

"WOW. Like truly, wow. The color is so much more vibrant and there is visibly less white."

- Lily D.
1 Year of Not Today, Grey

BEFORE
AFTER

“Thank goodness for Arey! I've now recovered from the postpartum hair loss—it just plain works!”

– Melanie C.
1 Year To The Root™

BEFORE
AFTER

“I have no new greys and my hair feels so much thicker. My daughter even asked if I used hair dye!”

- MARK F.
1 Year Not Today, Grey
6 Months of To The Root™

BEFORE
AFTER

"My stylist has truly been amazed by the results and continues to notice the positive changes. Love!"

- Kerry W.
1 Year To The Root™

BEFORE
AFTER

“You guys, I think Arey is working better than I thought!”

- Lindsay M.
4 Months Not Today, Grey

BEFORE
AFTER

"This is working...it's definitely worth it. I don't have to dye my hair for 12-13 weeks now."

- Lara D.
1 Year Not Today, Grey

BEFORE
AFTER

"My grey isn't as white as it used to be. I will continue to use!"

- Brenda L.
3 Months The Full Bundle

BEFORE
AFTER

“My hair is noticeably better.”

- Dick H.
3 Months Not Today, Grey

BEFORE
AFTER

"My sisters started taking Arey after seeing my results. Looking forward to less grey hairs!"

- Helma R.
5 Months Not Today, Grey

BEFORE
AFTER

“Yes, I am still grey, but Arey has made my hair so much darker. I’m impressed!”

- Michelle W.
3 Months The System + Wash Shampoo 

The System

  • Slows grey hair growth and helps re-pigment hair in the early stages of greying
  • Stimulates healthier, thicker, fuller, more youthful hair
  • Free of oil and scent, vegan, cruelty-free, gluten-free
  • Clean ingredients, dermatologist tested & hypoallergenic

TO THE ROOT® SERUM

Our proactive and clean topical serum is formulated to reduce the signs of aging hair while promoting healthier, more voluminous hair. To The Root™ utilizes our patent-pending, science-backed combination of antioxidants and a clinically-efficacious peptide to slow and re-pigment grey hair while also delivering thicker, fuller, healthier hair- with the added benefit of panthenol for increased volume.

NOT TODAY, GREY

Our daily supplement delivers vitamins, minerals and antioxidants to assure the optimal environment to slow and even re-pigment grey hair while also helping grow thicker, fuller hair.

SAVE 15%

SAVE 20%

SAVE 25%

ADDITIONAL 20% SAVINGS ON SUBSCRIPTIONS REFLECTED IN YOUR CART
    • clean ingredients icon

      Clean Ingredients

    • vegan icon

      Vegan

    • gluten free icon

      Gluten Free

    • cruelty free icon

      Cruelty Free

    • fragrance free icon

      Synthetic Fragrance Free

    • dermatologist + dietitian icon

      Dermatologist + Dietitian Recommended

    How it Works

    Not Today, Grey

    • Absorb

      Vitamins B6 and B9 optimize body function, setting a foundation for Arey's other ingredients to take effect.

    • Create

      Vitamin B5 promotes cell turnover and Selenium builds a defense against free radicals.

    • Energize

      Vitamin B12 and the Chinese herb Fo Ti fuel Melanin production, while Iron supports the production of red blood cells.

    • Protect

      Paba, Vitamin D & Copper help to protect hair from premature grey, while Vitamin B7 improves the protein structure of hair.

    TO THE ROOT® SERUM

    • Stimulate

      Our clinically efficacious peptide helps with repigmentation by stimulating the MC1-R (melanocortin 1 receptor).

    • Safeguard

      Antioxidants including Fo-Ti and sesame seed help reduce oxidative stress in the hair bulb.

    • Nourish

      Extracts from wasabi, ginseng, soybeans and hops provide nourishment to the roots and promote cell turnover to create healthier hair.

    • Volumize

      Pantothenic acid (B5), provides anti-inflammatory properties and is involved in activating the proliferation of cells in the skin barrier and also helps bind water to the skin, adding shine.

    Thousands are taking control of how they grey

    BEFORE
    AFTER

    "Wow. Like, truly, wow. The color is so much more vibrant and there is visibly less grey white..."

    -Lily D.
    1 Year Not Today, Grey

    BEFORE
    AFTER

    “Thank goodness for Arey! I've now recovered from the postpartum hair loss—it just plain works!”

    -Melanie C.
    1 year To The Root™

    BEFORE
    AFTER

    “I have no new greys and my hair feels so much thicker. My daughter even asked if I used hair dye!”

    -Mark C.
    1 year Not Today, Grey
    6 months To The Root™

    BEFORE
    AFTER

    "My stylist has truly been amazed by the results and continues to notice the positive changes. Love!"

    -Kerry W.
    1 year To The Root®

    BEFORE
    AFTER

    “You guys, I think Arey is working better than I thought!”

    -Lindsay M.
    4 months Not Today, Grey

    Proven in a Gold Standard Clinical Study®

    SHOP NOW

    What They're Saying

    1 4
    SHOP NOW

    Build Your Routine


    About Us

    Jay Small is a renowned Trichologist and hair stylist with over 20 years of experience. He and his partner and client, Allison Conrad, teamed up with a dietician and internal medicine doctor to create the most effective, comprehensive, and science-backed solution for delaying the grey.x