Proven Results

  • Slows grey hair growth and helps re-pigment hair in the early stages of greying
  • Stimulates healthier, thicker, fuller, more youthful hair
  • Free of oil and scent, vegan, cruelty-free, gluten-free
  • Clean ingredients, dermatologist tested & hypoallergenic

TO THE ROOT™ SERUM

Our proactive and clean topical serum is formulated to reduce the signs of aging hair while promoting healthier, more voluminous hair. To The Root™ utilizes our patent-pending, science-backed combination of antioxidants and a clinically-efficacious peptide to slow and re-pigment grey hair while also delivering thicker, fuller, healthier hair- with the added benefit of panthenol for increased volume.

NOT TODAY, GREY

Our daily supplement delivers vitamins, minerals and antioxidants to assure the optimal environment to slow and even re-pigment grey hair while also helping grow thicker, fuller hair.

SHOP THE SYSTEM
    • clean ingredients icon

      Clean Ingredients

    • vegan icon

      Vegan

    • gluten free icon

      Gluten Free

    • cruelty free icon

      Cruelty Free

    • fragrance free icon

      Synthetic Fragrance Free

    • dermatologist + dietitian icon

      Dermatologist + Dietitian Recommended

    How it Works

    TO THE ROOT™ SERUM

    JOIN OUR 10K+ MONTHLY USERS

    What They're Saying

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    1 of 4

    Consistency is Key

     

    Month 1-2

    Improved scalp health. Hair is less greasy, and visibly thicker and fuller
     

    Month 3-4

    Less grey hair growth and the start of re-pigmentation

    *PLUS, GET A FREE COMB ON YOUR 3RD ORDER!
    *PLUS, GET AN EXTRA 10% OFF YOUR 4TH ORDER!

     

    Month 5+

    It's important to stick to your routine to continue seeing the benefits of Arey

    *PLUS, GET A FREE HAIR WRAP ON YOUR 6TH ORDER!

    SHOP NOW

    The Mela-9™ Complex

    Mela-9™ is our patent-pending blend of antioxidants, extracts and a clinically efficacious peptide that combine to delay grey hair growth, preserve pigment and promote repigmentation, while also delivering thicker, fuller, healthlier hair.

    SHOP NOW
    4.3
    Rated 4.3 out of 5 stars
    Based on 1,044 reviews
    1,044 reviews
    • Rebeca H.
      Verified Buyer
      22 hours ago
      To The Root Serum One-Month Supply
      Reviewing
      To The Root Serum One-Month Supply
      Rated 5 out of 5 stars
      Simple and Effective

      The peptide solution in Arey's serum is not only fragrance-free and a sure fix for premature grey, but strengthens hair quality.

      Arey
      2 hours ago

      Thank you so much for your fantastic review, Rebeca! We're delighted to hear that our peptide serum is effectively addressing premature greys while strengthening and improving the quality of your hair. We appreciate you being a valued member of our community and look forward to continuing to provide you with high-performing haircare solutions tailored to your needs.

    • Alexandra M.
      Verified Buyer
      Age Range 35 - 46
      Percentage Grey 10%-20%
      What improvements have you noticed? (Optional) Healthier scalp, Improved texture, volume, shine
      How consistent are you with your usage? Daily
      How long have you been using the product? 6+ months
      2 days ago
      Age Range 35 - 46
      Percentage Grey 10%-20%
      What improvements have you noticed? (Optional) Healthier scalp, Improved texture, volume, shine
      How consistent are you with your usage? Daily
      How long have you been using the product? 6+ months
      Not Today, Grey 3-Month Supply
      Reviewing
      Not Today, Grey 3-Month Supply
      Rated 5 out of 5 stars
      Great Product

      I have been taking this product daily for the past year, and my hair feels and looks healthier.

      Arey
      2 hours ago

      Thank you so much for your fantastic review, Alexandra! We're delighted to hear that our product has effectively nourished and strengthened your hair over the past year, leaving it looking and feeling healthier. We appreciate you being a valued member of our community and look forward to continuing to provide you with high-performing haircare solutions tailored to your needs.

    • Leonor De J.
      Verified Buyer
      Age Range 35 - 46
      Percentage Grey 0%-10%
      What improvements have you noticed? (Optional) Improved texture, volume, shine
      How consistent are you with your usage? Daily
      How long have you been using the product? <1 month
      6 days ago
      Age Range 35 - 46
      Percentage Grey 0%-10%
      What improvements have you noticed? (Optional) Improved texture, volume, shine
      How consistent are you with your usage? Daily
      How long have you been using the product? <1 month
      Not Today, Grey 3-Month Supply
      Reviewing
      Not Today, Grey 3-Month Supply
      Rated 5 out of 5 stars
      One month in and hair looks fuller and shinier!

      I was very excited to try these. Just have a few grays and was noticing some thinning. I still have the same greys I used to when I started taking them, no new ones though. However, I've noticed fullness and shine that weren't there. I'm very happy, so far. Would love to see how it keeps improving with time. The pills are not heavy and I have a sensitive stomach, but no issues.

      Arey
      5 days ago

      We're delighted to hear that you've noticed increased fullness and shine in your hair after just one month of using Not Today, Grey. Our formulas are designed to nourish and strengthen hair from the inside out, promoting healthy growth and vitality. While it may take some time to see a reduction in new greys, we're thrilled you are seeing fuller, shinier locks. We appreciate you giving our line a try and look forward to continuing to provide you with high-performing haircare solutions tailored to your needs.

    • Robin B.
      Verified Buyer
      Age Range 35 - 46
      Percentage Grey 0%-10%
      What improvements have you noticed? (Optional) Less new grey hair
      How consistent are you with your usage? A few times a week
      How long have you been using the product? 6+ months
      1 week ago
      Age Range 35 - 46
      Percentage Grey 0%-10%
      What improvements have you noticed? (Optional) Less new grey hair
      How consistent are you with your usage? A few times a week
      How long have you been using the product? 6+ months
      Not Today, Grey One-Month Supply
      Reviewing
      Not Today, Grey One-Month Supply
      Rated 5 out of 5 stars
      Seems like it works, and replaces my multi-vitamin

      I was about to start dying my hair in 2021, and then started using Arey. I noticed the greys didn't seem to be increasing, and only noticed slight increases in the last year as I got less diligent about taking arey daily. It also contains a lot of the same vitamins that were in my old multi-vitamin, so I simply swapped it out.

      Arey
      5 days ago

      Thank you so much for your fantastic review, Robin! We're delighted to hear that Arey is effectively slowing down grey hair growth and enhancing your hair's natural vibrancy since 2021! We appreciate you being a valued member of our community and look forward to continuing to provide you with high-performing haircare solutions tailored to your needs.

    • Mary P.
      Verified Buyer
      Age Range 35 - 46
      Percentage Grey 0%-10%
      What improvements have you noticed? (Optional) Less new grey hair, Visible repigmentation, Feeling more confident
      How consistent are you with your usage? Daily
      How long have you been using the product? 6+ months
      1 week ago
      Age Range 35 - 46
      Percentage Grey 0%-10%
      What improvements have you noticed? (Optional) Less new grey hair, Visible repigmentation, Feeling more confident
      How consistent are you with your usage? Daily
      How long have you been using the product? 6+ months
      Not Today, Grey One-Month Supply
      Reviewing
      Not Today, Grey One-Month Supply
      Rated 5 out of 5 stars
      Seems to be working

      I haven’t been tracking as well as I could’ve but I feel like it makes a difference so I’m keeping it up. If not gone completely, they definitely aren’t worse and I’ve been using it quite a while now!

      Arey
      5 days ago

      We're so glad to hear that Not Today, Grey is helping you combat new greys. While results can vary from person to person, we're thrilled you are noticing a positive difference after consistent use. Our formulas are designed to nourish and strengthen hair from the inside out, promoting healthy growth and vitality. We appreciate you being a valued member of our community and look forward to continuing to provide you with high-performing haircare solutions tailored to your needs.

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    Frequently Asked Questions

    You're at the perfect time to start your Arey journey! It's easier to delay grey and preserve pigment than it is to repigment. That's why we recommend using Arey products early in your grey hair journey. The best place to start is with The System, which includes our supplement, Not Today, Grey and scalp serum, To The Root™. Our grey hair solutions work best if you have less than 30% grey hair. Tap here for our guide to your percentage of grey hair. Your hair health is important to us — that's why we offer 25% off auto-replenish orders to help keep you on track with your hair health goals. Because we see that science + consistency = results.

    You should notice a healthier scalp within 1-2 months. Fuller, healthier hair appears in months 2-3, followed by less grey hair growth in months 3-4. Repigmentation becomes noticeable around 4-6 months of consistent use. Results may vary. Arey haircare products deliver clinically effective ingredients where you need them the most: your roots. Hair growth begins in your hair follicles, below your scalp, where your strands are already about ½ an inch long. It takes about a month to grow ½ an inch of hair, so it typically takes at least 2 months to see the results on your visible hair strands. Your hair health is important to us — that’s why we offer 25% off auto-replenish orders to help keep you on track with your hair health goals. Because we believe that science + consistency = results.

    Yes! We recommend it. Our supplement and all our products are color safe for highlighted and dyed hair. Arey haircare products will actively help protect your hair from damage caused by hair color.

    Arey hair health-boosting ingredients work on all hair types to nourish your tresses from the inside out. The result – thicker, fuller, softer, and glossier hair.

    If you're using color to cover your grey hair, Not Today, Grey supplement, and To The Root serum will help slow and delay the growth of new grey hair, and potentially repigment some of your greys. 

    Arey grey hair solutions work best for repigmentation in the early stages of grey hair. If you're more than 30% grey or have white hair, our products can help improve your grey hair's texture, smoothness, and elasticity, but you'll be less likely to see repigmentation. There's an important difference between white and grey hair: grey hair is in the process of depigmenting and can still be preserved or repigmented if there is still melanin left in the hair bulb. Check out our "How It Works" page to learn more.

    Not Today, Grey’s formula is well within the tolerable upper intake level for each ingredient and was designed to work in conjunction with most multivitamins, but we always recommend you consult with your healthcare provider to confirm that the combination will remain within the tolerable limits for your body.

    No! Scientists have identified only 1 gene that contributes to why we go grey (the IRF4 gene), and it only accounts for around 30%. The rest is due to nutrient deficiencies, oxidative stresses, everyday stress, other lifestyle factors, and aging. So what does that mean? Replenishing the body with what it needs to produce hair pigment while balancing free radicals that build up due to oxidative stressors can help to slow, reduce ,and repigment grey. We recommend starting with The System for bthe est results.