Proven Results

  • Slows grey hair growth and helps re-pigment hair in the early stages of greying
  • Stimulates healthier, thicker, fuller, more youthful hair
  • Free of oil and scent, vegan, cruelty-free, gluten-free
  • Clean ingredients, dermatologist tested & hypoallergenic

TO THE ROOT™ SERUM

Our proactive and clean topical serum is formulated to reduce the signs of aging hair while promoting healthier, more voluminous hair. To The Root™ utilizes our patent-pending, science-backed combination of antioxidants and a clinically-efficacious peptide to slow and re-pigment grey hair while also delivering thicker, fuller, healthier hair- with the added benefit of panthenol for increased volume.

NOT TODAY, GREY

Our daily supplement delivers vitamins, minerals and antioxidants to assure the optimal environment to slow and even re-pigment grey hair while also helping grow thicker, fuller hair.

SHOP THE SYSTEM
    • clean ingredients icon

      Clean Ingredients

    • vegan icon

      Vegan

    • gluten free icon

      Gluten Free

    • cruelty free icon

      Cruelty Free

    • fragrance free icon

      Synthetic Fragrance Free

    • dermatologist + dietitian icon

      Dermatologist + Dietitian Recommended

    How it Works

    TO THE ROOT™ SERUM

    JOIN OUR 10K+ MONTHLY USERS

    What They're Saying

    • Column
    1 of 4

    Consistency is Key

     

    Month 1-2

    Improved scalp health. Hair is less greasy, and visibly thicker and fuller
     

    Month 3-4

    Less grey hair growth and the start of re-pigmentation

    *PLUS, GET A FREE COMB ON YOUR 3RD ORDER!
    *PLUS, GET AN EXTRA 10% OFF YOUR 4TH ORDER!

     

    Month 5+

    It's important to stick to your routine to continue seeing the benefits of Arey

    *PLUS, GET A FREE HAIR WRAP ON YOUR 6TH ORDER!

    SHOP NOW

    The Mela-9™ Complex

    Mela-9™ is our patent-pending blend of antioxidants, extracts and a clinically efficacious peptide that combine to delay grey hair growth, preserve pigment and promote repigmentation, while also delivering thicker, fuller, healthlier hair.

    SHOP NOW
    4.3
    Rated 4.3 out of 5 stars
    Based on 1,058 reviews
    1,058 reviews
    • Susan G.
      Verified Buyer
      Age Range 67+
      Percentage Grey 30%+
      What improvements have you noticed? (Optional) Improved texture, volume, shine, Healthier scalp
      How consistent are you with your usage? Daily
      How long have you been using the product? 6+ months
      3 hours ago
      Age Range 67+
      Percentage Grey 30%+
      What improvements have you noticed? (Optional) Improved texture, volume, shine, Healthier scalp
      How consistent are you with your usage? Daily
      How long have you been using the product? 6+ months
      Not Today, Grey 3-Month Supply
      Reviewing
      Not Today, Grey 3-Month Supply
      Rated 5 out of 5 stars
      Great product!

      I’ve been using this product for over a year. Definitely notice a difference in the texture and appearance of my hair. Love it!

      Arey
      2 hours ago

      Thank you so much for your fantastic review, Susan G! We're thrilled to hear Not Today, Grey has delivered such wonderful results in improving both the texture and appearance of your hair over the past year. It's amazing to see the noticeable progress you've experienced with consistent use of our formula. We appreciate you being a valued member of our community.

    • Brittany J.
      Verified Buyer
      Age Range 25 - 34
      Percentage Grey 10%-20%
      What improvements have you noticed? (Optional) Improved texture, volume, shine, Less new grey hair, Visible repigmentation
      How consistent are you with your usage? Daily
      How long have you been using the product? 4-5 months
      Yesterday
      Age Range 25 - 34
      Percentage Grey 10%-20%
      What improvements have you noticed? (Optional) Improved texture, volume, shine, Less new grey hair, Visible repigmentation
      How consistent are you with your usage? Daily
      How long have you been using the product? 4-5 months
      Not Today, Grey 3-Month Supply
      Reviewing
      Not Today, Grey 3-Month Supply
      Rated 5 out of 5 stars
      Love it

      Love this product! works really well!

      Arey
      2 hours ago

      Thank you so much for your fantastic review, Brittany J, we're glad to hear you're loving Not Today, Grey and experiencing such great results!

    • Claudia B.
      Verified Buyer
      Yesterday
      Not Today, Grey 3-Month Supply
      Reviewing
      Not Today, Grey 3-Month Supply
      Rated 5 out of 5 stars
      Avoiding Gray Hair!

      I've been taking for 3 months and it is keeping my grays at bay!!!

      Arey
      2 hours ago

      Thank you so much for your review, Claudia! We're so happy to hear Not Today, Grey has been effective in keeping your grey hairs at bay over the past 3 months. It's wonderful to see the noticeable results you've experienced with consistent use of our formula. We appreciate you being a valued member of our community and look forward to continuing to provide you with high-performing solutions tailored to your needs.

    • Tanya M.
      Verified Buyer
      2 days ago
      To The Root Serum One-Month Supply
      Reviewing
      To The Root Serum One-Month Supply
      Rated 5 out of 5 stars
      It works!

      This product really works! I've only been using it for a few months, but noticed a difference after the first month.

      Full Disclosure: Though Arey says you can use this on eyebrows, it made mine grow extremely quickly, so I stopped using it on my eyebrows for that reason. I, personally, would rather have a few gray eyebrow hairs than have them look disheveled/unkept nearly all the time.

      Arey
      2 hours ago

      Thank you so much for your fantastic review, Tanya M! We're happy to hear To The Root Serum has delivered such noticeable results in just a few months, with visible changes appearing after your first month of use. Thank you for sharing your experience about using the serum on your eyebrows. We appreciate you being a valued member of our community and look forward to continuing to provide you with high-performing haircare solutions tailored to your needs.

    • Christina de la F.
      Verified Buyer
      3 days ago
      To The Root Serum 3-Pack
      Reviewing
      To The Root Serum 3-Pack
      Rated 5 out of 5 stars
      Amazing product!

      I didn't believe this product would work so well, but the darkening of my hair has been noticeable and the gray hairs are very sparce and scattered!

      Arey
      3 days ago

      Thank you so much for your fantastic review, Christina! We're thrilled to hear To The Root has delivered noticeable results in diminishing greys and enriching your hair color. It's wonderful to see the progress you've experienced after being skeptical initially. We appreciate you being a valued member of our community and look forward to your continued satisfaction as you experience the full range of benefits tailored to your needs.

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    Frequently Asked Questions

    You're at the perfect time to start your Arey journey! It's easier to delay grey and preserve pigment than it is to repigment. That's why we recommend using Arey products early in your grey hair journey. The best place to start is with The System, which includes our supplement, Not Today, Grey and scalp serum, To The Root™. Our grey hair solutions work best if you have less than 30% grey hair. Tap here for our guide to your percentage of grey hair. Your hair health is important to us — that's why we offer 25% off auto-replenish orders to help keep you on track with your hair health goals. Because we see that science + consistency = results.

    You should notice a healthier scalp within 1-2 months. Fuller, healthier hair appears in months 2-3, followed by less grey hair growth in months 3-4. Repigmentation becomes noticeable around 4-6 months of consistent use. Results may vary. Arey haircare products deliver clinically effective ingredients where you need them the most: your roots. Hair growth begins in your hair follicles, below your scalp, where your strands are already about ½ an inch long. It takes about a month to grow ½ an inch of hair, so it typically takes at least 2 months to see the results on your visible hair strands. Your hair health is important to us — that’s why we offer 25% off auto-replenish orders to help keep you on track with your hair health goals. Because we believe that science + consistency = results.

    Yes! We recommend it. Our supplement and all our products are color safe for highlighted and dyed hair. Arey haircare products will actively help protect your hair from damage caused by hair color.

    Arey hair health-boosting ingredients work on all hair types to nourish your tresses from the inside out. The result – thicker, fuller, softer, and glossier hair.

    If you're using color to cover your grey hair, Not Today, Grey supplement, and To The Root serum will help slow and delay the growth of new grey hair, and potentially repigment some of your greys. 

    Arey grey hair solutions work best for repigmentation in the early stages of grey hair. If you're more than 30% grey or have white hair, our products can help improve your grey hair's texture, smoothness, and elasticity, but you'll be less likely to see repigmentation. There's an important difference between white and grey hair: grey hair is in the process of depigmenting and can still be preserved or repigmented if there is still melanin left in the hair bulb. Check out our "How It Works" page to learn more.

    Not Today, Grey’s formula is well within the tolerable upper intake level for each ingredient and was designed to work in conjunction with most multivitamins, but we always recommend you consult with your healthcare provider to confirm that the combination will remain within the tolerable limits for your body.

    No! Scientists have identified only 1 gene that contributes to why we go grey (the IRF4 gene), and it only accounts for around 30%. The rest is due to nutrient deficiencies, oxidative stresses, everyday stress, other lifestyle factors, and aging. So what does that mean? Replenishing the body with what it needs to produce hair pigment while balancing free radicals that build up due to oxidative stressors can help to slow, reduce ,and repigment grey. We recommend starting with The System for bthe est results.