Proven Results

The System Image

  • Slows grey hair growth and helps re-pigment hair in the early stages of greying
  • Stimulates healthier, thicker, fuller, more youthful hair
  • Free of oil and scent, vegan, cruelty-free, gluten-free
  • Clean ingredients, dermatologist tested & hypoallergenic

TO THE ROOT™ SERUM

Our proactive and clean topical serum is formulated to reduce the signs of aging hair while promoting healthier, more voluminous hair. To The Root™ utilizes our patent-pending, science-backed combination of antioxidants and a clinically-efficacious peptide to slow and re-pigment grey hair while also delivering thicker, fuller, healthier hair- with the added benefit of panthenol for increased volume.

NOT TODAY, GREY

Our daily supplement delivers vitamins, minerals and antioxidants to assure the optimal environment to slow and even re-pigment grey hair while also helping grow thicker, fuller hair.

SHOP THE SYSTEM
    • clean ingredients icon

      Clean Ingredients

    • vegan icon

      Vegan

    • gluten free icon

      Gluten Free

    • cruelty free icon

      Cruelty Free

    • fragrance free icon

      Synthetic Fragrance Free

    • dermatologist + dietitian icon

      Dermatologist + Dietitian Recommended

    How it Works

    TO THE ROOT™ SERUM

    JOIN OUR 10K+ MONTHLY USERS

    What They're Saying

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    Image of woman holding a bottle of To the root close to her face

    Consistency is Key

     

    Month 1-2

    Improved scalp health. Hair is less greasy, and visibly thicker and fuller
     

    Month 3-4

    Less grey hair growth and the start of re-pigmentation

    *PLUS, GET A FREE COMB ON YOUR 3RD ORDER!
    *PLUS, GET AN EXTRA 10% OFF YOUR 4TH ORDER!

     

    Month 5+

    It's important to stick to your routine to continue seeing the benefits of Arey

    *PLUS, GET A FREE HAIR WRAP ON YOUR 6TH ORDER!

    SHOP NOW
    Texture Image

    The Mela-9™ Complex

    Mela-9™ is our patent-pending blend of antioxidants, extracts and a clinically efficacious peptide that combine to delay grey hair growth, preserve pigment and promote repigmentation, while also delivering thicker, fuller, healthlier hair.

    SHOP NOW
    4.3
    Rated 4.3 out of 5 stars
    Based on 1,116 reviews
    1,116 reviews
    • Zeynep Ece E.
      Verified Buyer
      5 hours ago
      Reviewing
      To The Root Serum One-Month Supply
      Rated 5 out of 5 stars
      like it so far

      i really like this product. I am at the beginning of my arey grey journey so i definitely need to update this review once more time passes but so far i find this product very easy as someone who struggles with routines. I have been using it every time after the shower.

      Arey
      11 minutes ago

      Thank you for your review, Zeynep! We're delighted to hear that To The Root Serum is fitting so seamlessly into your haircare routine, especially as someone who finds routines challenging. It's fantastic that you're finding it easy to incorporate the serum into your post-shower regimen. We appreciate your early feedback as you begin your grey hair journey and look forward to continuing to provide you with exceptional haircare solutions tailored to your needs.

    • Liz R.
      Verified Buyer
      Age Range 35 - 46
      Percentage Grey 0%-10%
      What improvements have you noticed? (Optional) Improved texture, volume, shine, Less new grey hair
      How consistent are you with your usage? Daily
      How long have you been using the product? 2-3 months
      1 week ago
      Age Range 35 - 46
      Percentage Grey 0%-10%
      What improvements have you noticed? (Optional) Improved texture, volume, shine, Less new grey hair
      How consistent are you with your usage? Daily
      How long have you been using the product? 2-3 months
      Reviewing
      Not Today, Grey One-Month Supply
      Rated 5 out of 5 stars
      I think they work

      Hair grew faster and noticed less gray

      Arey
      1 week ago

      Thank you for your fantastic review, Liz! We're thrilled to hear Not Today, Grey is working so well for you, with noticeable results in both your hair growth and reduction in grey hairs. We appreciate you being a valued member of our community and look forward to continuing to provide you with exceptional haircare solutions tailored to your needs.

    • Sherry H.
      Verified Buyer
      1 week ago
      Reviewing
      Not Today, Grey 3-Month Supply
      Rated 5 out of 5 stars
      Less grey and white hairs

      I have been using these supplements for about two years and I notice less grey and white hairs. It seems to prevent me from getting more grey hairs as well. I like using the supplements as prevention and maintenance of my hair so I don't have to fully dye my hair.

      Arey
      14 minutes ago

      Thank you for your review, Sherry! We're thrilled to hear that Not Today, Grey has been working so well for you over the past two years, helping to reduce your grey and preventing new ones from appearing. We appreciate you being a valued member of our community and look forward to continuing to provide you with exceptional haircare solutions tailored to your needs.

    • ELLA W.
      Verified Buyer
      Age Range 57 - 66
      Percentage Grey 30%+
      What improvements have you noticed? (Optional) Healthier scalp, Improved texture, volume, shine, Feeling more confident
      How consistent are you with your usage? Daily
      How long have you been using the product? 6+ months
      1 week ago
      Age Range 57 - 66
      Percentage Grey 30%+
      What improvements have you noticed? (Optional) Healthier scalp, Improved texture, volume, shine, Feeling more confident
      How consistent are you with your usage? Daily
      How long have you been using the product? 6+ months
      Reviewing
      Not Today, Grey 3-Month Supply
      Rated 5 out of 5 stars
      My hair stopped shedding too much....

      I have been using Not Today, Grey 3-Month supply, three times now, and I am seeing that my hair is shedding normally, not like I used to see. I am glad I have found the product for me.

      Arey
      1 week ago

      Thank you so much for your fantastic review, Ella! We're thrilled to hear Not Today, Grey is working to improve your hair shedding after three months of use. We love hearing success stories like yours! We appreciate you being a valued member of our community and look forward to continuing to provide you with exceptional haircare solutions tailored to your needs.

    • Michelle H.
      Verified Buyer
      1 week ago
      Reviewing
      To The Root Serum 3-Pack
      Rated 5 out of 5 stars
      Thinner than expected

      I like this product. A little thinner in texture than expected, but perhaps it's to cover the scalp more easily. I have a lot of curly hair, so it didn't necessarily work for me.

      Arey
      1 week ago

      Thank you so much for your thoughtful review, Michelle! We appreciate your feedback about To The Root Serum. While we understand the texture was thinner than expected, this is indeed intentionally designed to help the serum penetrate the scalp more effectively. We're sorry to hear it wasn't the perfect match for your beautiful curly hair texture. We appreciate you being a valued member of our community and thank you for taking the time to share your experience with us.

    Frequently Asked Questions

    It’s easier to delay and prevent grey hair than to reverse a full head of silver strands. That’s why we recommend using Arey products early in your grey hair journey. The best place to start is with our Mela-9™ Complex supplement and serum products – Not Today, Grey and To The Root. We call this combination The System. Our grey hair solutions work best if you have less than 30% grey hair.

    Your hair health is important to us – that’s why we offer 25% off on all subscriptions to help keep you on track with your hair health goals. Because we believe that science + consistency = results.

    You should notice a healthier scalp within 1-2 months. Fuller, healthier hair appears in months 2-3, followed by less grey hair growth in months 3-4. Repigmentation becomes noticeable around 4-6 months of consistent use. Results may vary. Arey haircare products deliver clinically effective ingredients where you need them the most: your roots. Hair growth begins in your hair follicles, below your scalp, where your strands are already about ½ an inch long. It takes about a month to grow ½ an inch of hair, so it typically takes at least 2 months to see the results on your visible hair strands. Your hair health is important to us — that’s why we offer 25% off auto-replenish orders to help keep you on track with your hair health goals. Because we believe that science + consistency = results.

    We formulated our products with a team of medical and scientific advisors to use only the most efficient and effective scientifically proven ingredients that work on all hair types. We recommend using The System for best results. Our supplement Not Today, Grey includes vitamins, minerals, and antioxidants that have been shown to support hair health as well as aid in supporting the health of melanocytes necessary for hair pigmentation. Our topical serum To The Root combines antioxidants and extracts with a clinically effective peptide that is proven to slow and repigment hair in the early stages of grey. What’s especially unique about To The Root compared to our competitors is that we’ve formulated it without scent or oil — this means it dries without residue and won’t leave the hair feeling greasy after application. We also added panthenol, which gives hair an immediate volume boost. We’ve found that brands offering similar products include ingredients that can leave hair feeling greasy, are unnecessary, or have not been proven to be effective.

    If you're using color to cover your grey hair, Not Today, Grey supplement, and To The Root serum will help slow and delay the growth of new grey hair, and potentially repigment some of your greys. 

    Yes, you can take Not Today, Grey with other multivitamins.

    If you have further questions or specific concerns, we recommend you consult with your healthcare provider. We always recommend seeking medical advice before adding any supplement to your diet – especially if you are taking other vitamins or medications.

    No! Scientists have identified only 1 gene that contributes to why we go grey (the IRF4 gene), and it only accounts for around 30%. The rest is due to nutrient deficiencies, oxidative stresses, everyday stress, other lifestyle factors, and aging. So what does that mean? Replenishing the body with what it needs to produce hair pigment while balancing free radicals that build up due to oxidative stressors can help to slow, reduce ,and repigment grey. We recommend starting with The System for bthe est results.