Questions about products

We recommend taking Arey early on in your grey hair journey - either before your hair has started to grey or when you first start to experience grey hair. We recommend that you do not take Not Today, Grey if you are under age 18. 

Instead of looking at these early grey or white hairs as the end, see them as the beginning. We recommend taking Not today, Grey to maintain your hair color and slow the growth of future grey or white hair. Taking Not Today, Grey daily will supply the body with the ingredients to support healthy hair color and using To The Root 1-2X a day will help slow and can even re-pigment some grey hair if there is some melanin in the hair root.

Taking Arey for at least three months will allow you to see 1.5” of new hair growth while giving the body time to absorb and deploy Arey’s ingredients. Arey works to maintain hair color by providing nutrients that may be missing from your diet and body - think of it like an insurance policy for your hair!

Stopping Not Today, Grey daily could let the body slip back into a state of nutrient deficiency and you will likely see more grey develop as well as the lack of thickness, shine and softness. The same holds true for To The Root if you stop using it 1-2 times a day. You can always come back to the regimen!

The short answer is that you could see re-pigmentation, which we prefer to 'reverse' as it better explains what can happen if there is still some melanin in your roots. Not Today, Grey is meant to support melanin and therefore your natural hair color and help delay the greying process. To The Root also helps to support melanin production to slow the greying process and can re-pigment grey hair in some cases. Taken together daily, Not Today, Grey and To The Root work from the inside-out and outside-in to deliver healthier, more 'youthful' hair. Please see 'How It Works' page for more detailed information.

It typically takes 2-3 months to start seeing thicker, fuller, glossier and healthier hair, with the slowing of grey hair noticeable after 3 months. Remember, your hair grows an average of 1/2" per month, so the hair that is currently underneath your scalp is being treated and won't be visible for a few months.

The loss of melanin in the hair root can mean different things for different people and hair types. While we use the term 'going grey' this encompasses the loss of melanin in general. When your hair is white, this means that there is no longer melanin left in the root and therefore cannot be re-pigmented. BUT with the focus on slowing of future grey (and white hair), Not Today, Grey and To The Root help to keep the melanin that does exist in the roots of your pigmented hair. So, for participants in our study who have white hair, they saw the slowing of the white hair, but keep in mind that best results occur when there is 0-25% grey (or white). 

YES! To The Root is color safe and will work on highlighted or dyed hair, in fact because of the peptide and extracts in To The Root, it will help nourish your hair and balance the sebum in your scalp resulting in healthier hair. We also recommend using Not Today, Grey to improve your hair from the inside-out, resulting in the slowing of grey hair but also thicker, fuller, softer and glossier hair!

Questions about shipping and orders

It depends on where you are. Orders typically take 5-7 business days to arrive. Delivery details will be provided in your confirmation email.

We use USPS Priority Mail for orders with Free Shipping

At this time we are only shipping within the United States, but we hope to be international soon! Please email us at to let us know where you are! 

We always aim for our customers to love their product, but if you need to return an order, we are happy to help. Just email us at and we’ll take you through the process.

While we hope that you love your products and want to continue to use every day, we understand that sometimes you need to pause or cancel your subscription. You can do that at any time in your account (you should receive an email confirmation with your initial order and reorders with the link to modif your subscription). If you have any issues, you can always contact us at

Other Questions

The FDA does not approve dietary supplements, however our QA procedures ensure appropriate standards of quality. Our supplement is made in a Good Manufacturing Compliant and FDA and NSF approved facility. Our product is vegan and gluten free.

To The Root is safe for women who are pregnant or nursing. The ingredients are clean and do not contain sulfates, parabens, phthalates, synthetic fragrance or polyethylene gylcol.

We recommend that you do not take Not Today, Grey while you are pregnant or nursing. Please consult your health provider before taking any supplements. 

Not Today, Grey's formula is well within the tolerable upper intake level for each ingredient and was designed to work in conjunction with most multivitamins, but always consult your health care provider to confirm that the combination will remain within the tolerable limits for your body.

We have taken great care and effort to ensure that the amount of ingredients in Not Today, Grey are well within the tolerable limits for most adults. Our team of medical and scientific advisors research each ingredient. You should always consult your doctor before starting a supplement regimen as they know your body best.

The ingredients in To The Root are clean and do not contain sulfates, parabens, phthalates, synthetic fragrance or polyethylene gylcol.

No! To The Root was designed without oils to dry weightless. You can apply on wet or dry hair and it should take around 15-20 minutes to dry. The beauty of To The Root is that it leaves your hair with more volume and no greasy feeling.